I am delighted to share my latest conversation with Chris Whyte of Why Design? Entitled – How a sustainability expert turns good intentions into real-world impact. – WHY DESIGN?
What You’ll Learn
🌍 Why “make it sustainable” is the wrong brief
⚙️ How context defines what “better” actually means
🔁 What circular design looks like in real product teams
🧠 Why less plastic isn’t always the right answer
📈 How evidence beats assumptions in sustainable decision-making
💡 The mindset shift every designer and engineer needs to make
Memorable Quotes
💬 “Sustainability isn’t a checklist, it’s a mindset.”
💬 “Sometimes the right answer isn’t the obvious one.”
💬 “Context changes everything.”
💬 “I help companies integrate sustainability and circularity into what they do, not just what they make.”
💬 “Progress doesn’t start with perfection; it starts with questions.”
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