A great new podcast episode from Emma-Jane Batey, I Can Do Better – Sustainability Stories.
We cover a wide range of topics:
- How terminology around sustainability has developed over the last 25 years.
- What sustainability means in product design.
- How companies decide that they should be thinking about sustainability.
- The role of terminology in the ‘sustainability’ sector, and how on the one hand simplification can help to make sustainability more inclusive, whilst on the other hand using terms interchangeably can lead to a lot of confusion.
- Corporations need to take responsibility and by doing this they will save money, and generate value
- The importance of giving consumers better solutions
- The importance of simplifying the complex – a personal favourite of mine
Emma asked me some great questions – i especially enjoyed thinking about, where I’d like to see the sustainability world in 20 years time. We both agreed that there was plenty of work to be done still, but it was a cuase worth fighting for.
Enjoy the episode here and let me know what you think: Dr. Vicky Lofthouse – Confidence comes from evidence – I Can Do Better – Sustainability Stories | Podcast on Spotify
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